Who Are Numotion and SpinLife — And What Do They Actually Do?
What Do Numotion and SpinLife Actually Do?
If you’ve bought a scooter, power chair, or other mobility equipment online, or if your equipment came through a complex rehab evaluation, there’s a good chance one of these two names has crossed your path. SpinLife and Numotion are now part of the same company — but they got there by two very different roads, and each one built something genuinely worth knowing about along the way.
SpinLife: The Online Pioneer, Since 1999
SpinLife was founded in Columbus, Ohio in 1999 by Lisa Stein — years before “buying medical equipment online” was a normal thing to do. It grew into the largest direct-to-consumer retailer of durable medical equipment in the country, serving over 80,000 customers a year with one of the widest catalogs in the industry: scooters, power and manual wheelchairs, lift chairs, adjustable beds, patient lifts, and home access equipment.
What set SpinLife apart wasn’t just the catalog — it was the reputation for genuine, hands-on customer care. When Numotion later acquired the company, Numotion’s own CEO publicly praised SpinLife for its “outstanding reputation” and “high-touch product expertise and white-glove customer service” — not the kind of language a company uses about an acquisition unless it’s true. SpinLife backs that up with its own national network of service technicians for in-home delivery and repair, and in 2022 opened its first physical showroom, after acquiring the mobility retailer True Mobility.
Numotion: Built From a Merger of Two Respected Rivals
Numotion’s story starts differently. In January 2013, two of the most established names in complex rehab and seating — ATG Rehab and United Seating & Mobility — came together in a genuine merger of equals rather than one company swallowing the other. Both companies brought decades of specialized experience with them; ATG Rehab’s own roots trace back to a family-run surgical and medical supply store started in 1990.
Since that merger, Numotion has grown into the largest provider of Complex Rehab Technology (CRT) in the country — the industry’s term for individually configured mobility equipment built around one specific person’s needs, not an off-the-shelf fit. Today the company operates more than 150 locations, employs roughly 3,000 people including over 500 credentialed Assistive Technology Professionals and 1,000+ rehab and service technicians, and serves upward of 500,000 people a year.
The company has also been genuinely recognized for it — a perfect score on the Disability Equality Index in multiple years running, and the Muscular Dystrophy Association’s Company of the Year award. That’s not just marketing language; those are third-party evaluations of how the company actually treats the community it serves.
More Than Wheelchairs: What Numotion Actually Covers
Numotion’s scope is broader than most people realize. Beyond Complex Rehab Technology itself, the company runs several distinct service lines under one roof:
- Service & Repair — nationwide in-home and in-shop technician support
- Urology Supplies & Catheters — discreet delivery and ongoing support
- Speech Solutions — AAC (augmentative and alternative communication) consultants who match people with the right speech-generating technology
- CorLife — a dedicated workers’ compensation division that coordinates equipment, medical supplies, and home health care for injured workers, with its own documented process: referral acknowledged within two hours, same-day claim assignment, and access to the same 500+ ATPs and 1,000+ technicians as the rest of the company
That breadth is part of why Numotion has become the name so many clinicians and health plans work with directly — one organization that can be the single point of contact across a lot of different needs, rather than juggling separate vendors for each one.
The ATP Difference — and a Program Nobody Else Runs
An Assistive Technology Professional (ATP) is the specialist who actually evaluates a person’s needs alongside their physician and therapist, helps select the right equipment, and trains them on how to use it. It’s a real, internationally recognized credential through RESNA (the Rehabilitation Engineering and Assistive Technology Society of North America) — not an in-house title a company made up.
What’s genuinely notable is that Numotion runs what it describes as the nation’s only ATP Development Program — a structured mentorship and training path that lets someone without an active ATP certification (often coming from an OT, PT, or related clinical background) work toward full RESNA certification in as little as 12 weeks. That’s a real investment in growing the pipeline of qualified people in a field that, industry-wide, doesn’t have nearly enough of them.
Two Market Leaders, Combined in 2021
In July 2021, Numotion acquired SpinLife — bringing together two companies that had each led their own side of the industry: Numotion’s strength in clinician-directed, insurance-based Complex Rehab Technology, and SpinLife’s strength in direct-to-consumer retail. SpinLife founder Lisa Stein described the goal plainly at the time: combining Numotion’s 150+ physical locations with SpinLife’s e-commerce presence, national service network, and catalog distribution to reach more people, more ways, than either company could alone.
Numotion has kept building since — including a September 2025 acquisition of Motion LP and the launch of LMN Navigator, a tool built to streamline mobility evaluations. It’s a company that’s still actively growing and investing in how it serves people, not standing still.
Numotion’s Remote Service — Trying to Fix It Over the Phone First
One detail worth calling out: Numotion runs its own Remote Service program, using a secure video connection to diagnose issues over the phone before ever dispatching a technician. Numotion’s own materials describe the benefits as ordering parts faster, fewer in-person visits needed, and — in some cases — resolving the problem completely with just a phone call. That’s a genuinely smart approach, and it’s a good sign for the industry that one of its biggest players has built an entire program around trying the remote fix first.
Own Equipment Through Numotion or SpinLife? Try This First
If you bought your scooter or power chair through SpinLife, or your equipment came through a Numotion evaluation, EasyMed’s free AI Technician is a genuinely useful companion step — not a replacement for either company, but a free first opinion you can use before you call, or while you’re waiting on an appointment or a part.
A meaningful share of “my equipment stopped working” situations trace back to a small number of common, checkable causes — a freewheel lever left disengaged, batteries that read full but can’t hold up under load, a loose charging port connection, or a joystick that just needs a basic reset. Describe your symptom and get guided, step-by-step help in a couple of minutes, for free, no appointment or phone call needed. If it turns out to genuinely need a technician, we’ll tell you plainly — and you’ll already know exactly what to tell Numotion or SpinLife’s team when you do call, which tends to make that call faster too.
Frequently Asked Questions
Is SpinLife part of Numotion?
Yes. Numotion acquired SpinLife in July 2021. SpinLife still operates under its own name and continues its direct-to-consumer retail model, e-commerce catalog, and national service network, while Numotion handles the broader Complex Rehab Technology, insurance-based, and clinical evaluation side of the business.
How old is SpinLife?
SpinLife was founded in 1999 in Columbus, Ohio by Lisa Stein, making it one of the earliest direct-to-consumer online retailers of durable medical equipment in the country.
What is Numotion’s ATP Development Program?
It’s a structured mentorship and training program, described by Numotion as the nation’s only one of its kind, that helps people without an active Assistive Technology Professional (ATP) certification — often coming from an OT, PT, or similar clinical background — work toward full RESNA certification in as little as 12 weeks.
Does Numotion only sell wheelchairs?
No. Beyond Complex Rehab Technology, Numotion also provides nationwide service and repair, urology supplies and catheters, AAC speech solutions, and a dedicated workers’ compensation division called CorLife that coordinates equipment and care for injured workers.
What is Numotion’s Remote Service program?
It’s a video and phone diagnosis program Numotion runs to try to resolve issues before dispatching a technician — helping order parts faster and, in some cases, resolving the problem entirely over the phone, without an in-home visit.
What should I try first if my Numotion or SpinLife equipment stops working?
A meaningful share of common issues — a freewheel lever left disengaged, batteries that look full but fail under load, a loose charging port connection, or a joystick needing a basic reset — can be checked in a few minutes for free using EasyMed’s AI Technician, before or while you wait on a service call.